X MUSE: THE ART INSPIRED VODKA

In the world of ultra-premium vodka, where craftsmanship and purity reign supreme, X MUSE (pronounced “tenth muse”) has emerged as a true game-changer. This is not just another luxury vodka—it’s an artistic statement, a celebration of Scottish heritage, and a bold new vision of what vodka can be.

The Story Behind X MUSE

Founded by Vadim Grigoryan and Robert Wilson, X MUSE is a vodka deeply rooted in art, philosophy, and collaboration. Inspired by the Greek muses, it embodies creativity and craftsmanship, elevating vodka into an artistic expression.

Robert Wilson, co-founder of Jupiter Artland and co-owner of Nelsons, Europe’s oldest homeopathic and natural medicine company, has a lifelong passion for ancient wisdom, alchemy, and holistic brand-building. His vision merges artistic innovation with a thoughtful approach to business.

Vadim Grigoryan, former Global Director of Creativity and Luxury at Pernod Ricard, has redefined the spirits industry by fusing art and commerce. His work with brands like Royal Salute challenged conventional perceptions of luxury, and his philosophy of ‘art thinking’ shapes X MUSE’s identity, making it a true reflection of creativity and experimentation.

More than just a vodka, X MUSE is a carefully crafted experience—where history, craftsmanship, and artistic vision come together to create something truly exceptional.

What Makes X MUSE Unique?

While many vodkas emphasize neutrality, X MUSE takes a different approach. It’s Scotland’s first blended barley vodka, created from two heritage barleys—Plumage Archer and Maris Otter—which are traditionally used in whisky-making. This careful blend gives the vodka an extraordinary depth of flavor and a smooth, almost creamy texture that sets it apart from conventional grain-based vodkas.

Additionally, X MUSE is distilled using pristine Scottish water from the ancient aquifer on the Bonnington Estate, ensuring purity and a velvety mouthfeel. The production process is meticulous, with the two heritage barleys distilled separately and blended with a secret ratio to achieve a perfectly balanced spirit that is both rich and refined.

More Than Just a Vodka—A Work of Art

X MUSE isn’t just about what’s inside the bottle—it’s about the entire experience. The brand’s bottle design is sleek, minimalist, and sculptural, reflecting its deep connection to the world of contemporary art. Every detail, from the packaging to the ethos, aligns with the idea that vodka can be more than a drink—it can be an artistic experience.

How to Enjoy X MUSE

With its rich barley notes and silky smooth finish, X MUSE is incredibly versatile. It shines in simple, elegant cocktails like a vodka martini or a vodka tonic, where its complex character can be fully appreciated. For those who enjoy sipping their spirits neat, this vodka delivers a beautifully rounded profile that lingers on the palate.

Signature Cocktail: Calliope's Kiss

Ingredients:

• 35ml X MUSE Vodka

• 15ml Lillet Rosé

• 10ml Honey water (1:1)

• 10ml Fresh lemon juice

• 5ml Rose water

• Rose champagne (to top)

• Miniature rose bud (for garnish)
  

Method:Shake all ingredients, double strain into a coupette, and top with rose champagne. Garnish with a miniature rose bud.

A Vodka for the Modern Connoisseur

X MUSE is redefining what we expect from vodka. It’s a spirit born from art, tradition, and innovation, crafted for those who appreciate both craftsmanship and creativity. Whether you’re an art lover, a spirits enthusiast, or simply someone who enjoys a truly exceptional drink, X MUSE is a vodka that speaks to both the mind and the senses. A muse for the modern era. PR Special thanks to Diane.